The team at Abraham Harrison implemented a comprehensive, multi-staged blogger outreach to encourage bloggers to share information about supporting the US Olympic team in Vancouver. The outreach achieved 298 earned media mentions within 8 weeks and garnered 298 earned media mentions, resulting in an estimated minimum of 5 million impressions. Registrations on the teamusa.org site significantly exceeded USOC’s targets, giving them a substantial new pool to approach with direct outreach in the future.

Recently, we at Abraham Harrison helped the USOC (United States Olympic Committee) reach out to bloggers and others online in order to bring more attention to the Winter Olympic Games. Nearly 300 movers, shakers and influencers responded to our call to action with the placement of banners, tweets, and with blog posts. Thank you to all of the authors of the following posts...

Tomorrow marks the first day of the 2010 Winter Olympic and Paralympic Games in Vancouver, BC.  Years of training, hard work, discipline and relentless dedication have given the great athletes of Team USA the right edge to grab that gold.  To make sure you keep track of who is skiing the fastest and skating the hardest, register with TeamUSA.org where fans get chance to take part in all of the action.  GO USA!