Since our inception, we have been focused on blogger relations and blogger outreach.  Social media is our bread and butter, not just something we tacked on.  Over the last several years, we have prospected over 40,000 bloggers across a wide-variety of topics (see below) and over a growing number of languages, including Spanish-speaking, Portuguese-speaking, and Russian-speaking blogs wordwide.

This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag: