We at Abraham Harrison oftentimes work seamlessly with client companies as a "whitel label" turnkey solution. When YouCast needed to connect directly with A-list and top-tier bloggers they came to us to do the blogger outreach and social media outreach on the behalf of Snapple Antioxidant Water.

CHALLENGE

The Youcast Corp. turned to Abraham Harrison, LLC, to gain access to the blogger community and to introduce Snapple's new product - Snapple Antioxidant Water - to the broader online community. The goal was to get as many bloggers to talk about this new product in the shortest amount of time.

STRATEGY

The first hurdle for a new product is to create a presence - to let people know it existed. Abraham & Harrison has relationships with many bloggers who have grown to trust the products and services that we introduce them to. Abraham & Harrison decided to reach out to many of our existing relationships and to contact and start conversations about the product with bloggers that we had not previously reached out too.

TACTICS

Abraham Harrison approached 10 unique demographics ranging from Yoga to Parenting bloggers. The need to offer a gift to the blogger is always a critical element of success in an Online Outreach campaign and in this campaign we had a great gift. We were able to offer bloggers several bottles of the new Snapple Anti-oxidant water. In some cases this was prior to the product arriving on local store shelves.

Abraham Harrison sent several waves of Online Outreach emails which resulted in a close to 70% response reate.

RESULTS

Our efforts garnered close to 80 blog posts across multiple demographics and helped create lively conversations in the blogophere comparing the Snapple product with other leading brands.