Services

Abraham Harrison offers a complete menu of services that build your company’s online presence.


Blog Content Creation Policy Services

Abraham Harrison will help your team get the blogging policy right, following best practices in line with the informational guidelines of your company.   There is a clear culture of blogging and respecting and adhering to its norms and expectations will make the difference between you being welcomed as a respected contributor and being mocked as a soulless corporate shill (or an embarrassment and danger to your company).

It is essential to have a clear policy for your company’s bloggers, particularly in terms of outlining and reserving their freedoms as writers.  With a clear understanding by the blogger and by the company of what freedoms are allowed, you avoid cramping, overly-careful, stuffy-sounding, self-censoring while also avoiding cringe-inducing embarrassments of inappropriate disclosure and language.

Contact Mark Harrison, CEO of Abraham Harrison, for more information


Blog Content Creation System Services

The best system of content creation is to have the key staff members whose reputations are to be built writing the blog content themselves — that leads to the most honest, transparent, and bi-directionally informative information exchange. However, sometimes those key staff members simply don’t have the time, inclination, or writing talent to create that content.  In that case a content creation system and methodology must be put in place:

If this route is taken, there are workflow blog softwares that can be put in place and set up to manage this process.

Blogger and Journalist Outreaches for Earned Media Coverage

In Abraham Harrison’s outreach campaigns to bloggers and press, we regularly get 50 to 200 articles published for a client per 6-8 week outreach cycle – this is generally an order of magnitude more articles than most PR shops get their clients.

Through our many campaigns for clients over the years, we maintain a correspondence with upwards of 30,000 bloggers and journalists and can establish friendly personal contact with brand new demographics of bloggers and journalists within a few weeks through our polished, professional, and personable outreach methods.

The coverage we get is earned, not paid media — honest, enthusiastic, real coverage from influencers into their communities, not only reaching and influencing their immediate readership, but dominating the search results with the large numbers of articles, and driving your sites’ SEO through all the organic, honest link-backs.

Unlike paid ads, these articles stay up online forever, appearing in searches, improving your sites’ SEO, and driving traffic ad infinitum.

Email Mark Harrison, CEO of Abraham Harrison, for more information

Blogger Relations (BR) Services

Abraham Harrison will help you reach the relevant influencers in your market by breaking down the Internet into communities and conversations. We use this information to identify influencers and opinion leaders, to whom we deliver a marketing message that is appealing enough to persuade them to tell their friends, co-workers, and families.


Broad Online Coverage Services

By generously contributing to the community via bloggers in your spaces, you can get broad coverage and enjoy the implicit (or explicit) endorsement of these influencers.  We would help you get these content contribution requests by executing a Blogger Outreach. This is done by:

This list is by order of "live-ness" of the interview with email being very asynchronous, allowing time to reflect and gather info and Vlog interviews being very live.

Defensive Search Engine Optimization

We can implement strategies to help you "heal" or "clean" negative search engine results, which could damage your reputation. While removing all negatives associations is challenging, our clients have experienced improved search results through our innovative practice of leveraging Google’s algorithms and indexing processes to your benefit.


Direct Outreaches to Companies and Organizations for Initiating Working Relationships

We at Abraham Harrison LLC do outreaches to companies to establish B2B relationships.  We have a refined and effective methodology that allows us to reach out to hundreds or thousands of potential partners in a personalized, professional and friendly manner that is always met with enthusiastic and motivated response.

At the moment we are running partnership outreaches to PR and crisis management firms,  NGOs and foundations, top marketing bloggers, and lobbyists and political communications shops.

The operational methodology is very much like Blogger Outreach, outlined above, but with the "Gifts" and "Calls to Action" focused on the company itself, rather than the blogger's readership.

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Domain Name Protection

In order to secure your brand, it is important to make sure you have all of your bases covered. We will help you lock down your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection.


Domain Name Strategy

A primary key to ensuring your online brand is prevalent and protected is strategically registering your company’s domain name. Abraham Harrison can help you develop a plan for creating a great domain name, effectively registering it, and initiating trademark proceedings.


Experts in Digital Public Relations

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns. What exactly does this mean? We integrate Digital PR, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message -- the right message -- is being portrayed in every corner of the digital space.

Leveraging our strong relationships with top bloggers, our Digital PR efforts persuade the most influential members of the online community that your brand/company/service is worthy of recommending.

We identify your target audience (wherever they may be on the web) using our Online Grassroots and New Media Marketing, and develop tailored outreach activities that honor each community's "local customs."

Therein lies the Abraham & Harrison difference: We adapt to differing community's values and communication patterns because we respect the medium, which in turn will translate into respect for your company and brand.

Our Business Intelligence and Online Reputation Systems constantly track the web's movements so you don't have to in the areas of profiling, intelligence, forensics and crisis management.

Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities.

This approach drives business your way—our primary and sincere goal.

Grassroots Online Conversation Engagement

Online Conversation Engagement: This involves going into untold thousands of conversations already happening on the Internet where you can provide a service people are seeking.
Online Community Involvement and becoming a Respected Hero:  We can win you tremendous respect, gratitude, and powerful word-of-mouth promotion from the very word-of-mouth driven online communities.
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Guest Blogging Placement Services

Guest blogging is very warmly welcomed since it gives bloggers good content that they don’t have to write themselves, and it makes them look good because they are being honored as a valued platform.

Being a guest blogger gives you coverage on another site, increasing the number of locations you are appearing while giving you total control over your message and while driving your SEO by adding link-backs. Additionally, you get the implicit (or explicit) endorsement of the blogger in front of his readership.

It is important to writing interesting, engaging content as a guest blogger and avoid presenting something that sounds like a callow pitch.

Abraham Harrison has deep relationships with a broad spectrum of highly-influencial and popular blogs, online communities, podcasts, and video blogs, so we can connect you with the best blog or series of blogs required for your key staff to start communicating and sharing online.

Contact Mark Harrison, CEO of Abraham Harrison, for more information

Journalist Blogger Outreaches for Online Press Coverage

In our outreach campaigns to bloggers and press, we regularly get 50 to 200 articles published for a client per 4-8 week outreach cycle -- this is generally an order of magnitude more articles than most PR shops get their clients.

The potential universes of bloggers/influencers to reach out to is almost unlimited -- we will just have to work with you to determine what the compelling message is that we want to reach out to them with; what the "Gift" and what the "Calls to Action" are (more detail on this below).
Blogger outreach not only allows you to reach the readerships of the posting blogs; broad postings in the Google-beloved blogsphere help you dominate the search engine results with natural, organic, and most attractively, permanent presence right there where people are looking for information and solutions.

  • The tactics of this process involve identifying the relevant influencers in the targeted communities, reaching out to them and building a relationship with the goal of having them provide coverage for you, raising your visibility, and endorsing you. With all outreaches it is important to come bearing a "gift", and some call to action. The "gift" - generally informational, rather than physical - gives them a chance to boost their own standing as a blogger and as a community member by bringing something of value to their readership. 
The specific steps in the Influencer Outreach element are the following (you may comfortably skip over this section if you already understand outreaches -- it's just for reference):
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Online Advocacy

Social and digital media have created a new and constantly evolving world of communication challenges and opportunities for every organization.

Advocacy has been transformed by social media and online advocacy services are essential in today's climate where news, rumors, gossip, misinformation, and disinformation spread online as fast as electricity through the wire. 

Our social media services offer online monitoring so that we can keep on top of what is being said about you, warn you when issues arise, and recommend a course of action appropriate to the level of danger to your interests and suitable to the culture of social media.  

Additionally, our online advocacy team, currently operating in twelve languages and eleven countries can take what we discover online and reach out to the influencers and engage in social media communities that are already talking about you or are prime recipients of your message.

In addition to monitoring and engaging with online influencers, Abraham Harrison can help you develop and grow your branded social media presence on Twitter, Facebook, blogs -- wherever you need to engage your natural allies, respond to information others are putting out there, and promote your brand, your issue, and your point of view.

Our services include creating, building, promoting, responding, and guarding your social media properties with around-the-clock support.

Online Buzz and Viral Marketing

Our goal when implementing buzz marketing for you is to persuade the most influential members of the community that your "stuff" is worthy of recommending. Influencing the influencers as a marketing strategy has been prohibitively expensive and limited to celebrities and the media – until the Internet.
We are here to help you take advantage of this opportunity through more cost-effective and efficient means.


Online Community Engagement

We at Abraham Harrison, LLC, can win you tremendous respect, gratitude, and powerful word-of-mouth promotion from the very word-of-mouth driven online communities. The staff of Abraham Harrison can be answering the questions people are asking and providing needed information to make you a valued, respected, and trusted members of the communities.

Our goal is to ensure that your brands are perceived as trusted member of society, contributing more than they are taking. Such good citizenship is rewarded in the online community by word-of-mouth endorsements, both at the influencer and at the grassroots level, both of which we will seed, encourage, and amplify.

The staff of Abraham Harrison, LLC, can be present for you in the forums, social networking sites, (SNS’s), and comment-based conversations and use these contributions as “gifts” for both the influencers and for us to leverage in spreading the “good news” about your brand.

In addition, the staff of Abraham Harrison will set your key staff members up as influencers themselves with their own platforms via a blog, and potentially via podcasts and video blogging. The information they present can be made to be valuable, desired, and will make them trusted and honored go-to people.

Contact Mark Harrison, CEO of Abraham Harrison, for more information

Online Crisis Response and Management

Abraham Harrison can engage, respond, and turn the tides when something goes completely wrong for you online. Moreover, we can help you put preventive measures in place to ensure your online identity is kept pristine. These responsive and preventive measures are:


Online Marketing and New Marketing

Since the internet is too vast for direct marketing, Abraham Harrison can help you reach your target market online by identifying and influencing the influencers-- the opinion leaders who can and will market on your behalf. Our aim is to accurately target your marketing message directly to the people who want and need what you have to sell.


Online Outreach

We will identify your target audiences, whether they are video bloggers, travelers, backpackers, drinkers, hostellers, film-makers, vacationers, good-living aficionados, families, budget travelers. Whoever they are, we will find them.

We will develop tailored online outreach activities according to your target community’s values and communication patterns.

Marketing campaigns that take into account these “local customs” are not only more effective, but ensure that your company does not experience server blowback, which hurts not just brand perception online, but universal brand reputation.


Online Publicity

Our goal at Abraham Harrison is to manage the public's perception of you or your company. We promote your brand through online advocacy, blogger relations, and online outreach. Each of these activities is garnished by our deep knowledge of online protocol, "local color," and community customs. We promise to deliver a comprehensive online publicity package that will not only get you noticed, but noticed in the ways that you want to be noticed.


Online Reputation Management Defense Services

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page -- i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible.

At Abraham Harrison, LLC, our proven and well-refined methods as well as our long-established credibility gives us particular efficacy in influencing top search results. We don't engage the negative results, as this actually makes them more attractive to the search engines. We employ an assortment of tactics to chaff and flare, to draw the search engines' attention to positive and neutral results, and away from the problematic negative results .

It is not possible to make information on the Internet disappear unless the people who put the information online in the first place take it back down again -- even then, the data is often mirrored elsewhere or cached and re-served by the likes of Google and The Wayback Machine. The method is to make the undesirable results needles in haystacks -- it can be there, but only people really intent on finding it will come across it.

An online search results sanitization campaign is a long-term commitment, much like treating a cancer. It begins with a period of intense assault on the problem to beat the negatives down followed by a on-going maintenance regime to keep them down.

An online search results sanitization campaign requires subtly convincing the search engines that what they previously believed -- i.e. that the currently highly-ranked negative results are indeed some of the most valuable and relevant results -- is no longer true, and that the neutral and positive content that we identify or create is far more valuable and relevant and therefore should rank highly, pushing the negative results down into the obscurity of lower rankings.

This requires a bit of time, 6-8 weeks of concerted effort generally, to get results moving away from where the search engines have long believed them legitimately to stand, toward the new state that we desire, with those negative results far below the neutral and positive ones.

Once we get the results moving and out of stasis, we keep them moving until we are happy with the results, then maintain them in place, so that the negative results (which naturally have their own legitimacy in the eyes of the search engines) do not move back up again. It is a bit like braces on a child's teeth which are then followed by a retainer that keeps them straight and prevents them from slipping back to their original crooked state.

Even the largest, well-known companies have used defensive SEO tactics in the face of crisis and unfavorable publicity. It works for them, and it will work for you. Negative search results are a controllable problem that can be solved with diligence and know-how. Unlike other common types of crises, negative search results will not disappear without action. However, unfavorable publicity that you may have received years ago that is still affecting perceptions about your brand can be dealt with and have its negative impact neutralized.

We have resolved difficult SEO solutions -- probably far worse than yours - in the past and come out on top. With our vast network and effective systems, we are able to provide an viable, permanent solution to most online reputation problems, and we will help with yours as well.

Generally, campaigns run a year, with the bulk of the battle in the first 4 months. After the first year, we're happy to continue monitoring your online reputation and maintaining your defensive systems for as long as you choose to retain our services.  

 If you are interested in an online reputation management, defensive SEO, reputation defense campaign, please call us at +1 202-657-4769 or email us at info@abrahamharrison.com, and we'll be more than happy to help you!
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Online Reputation Positioning Services

If you Google the name of our President and COO, “Chris Abraham“, you will see what it means to dominate the search engine results and own a position as an expert in a field.  We can do the same for your key staff.

Methods
Blogs — Yours & Others: Dominating the Online Space as an Expert & Generous Contributor. We will get your blog infrastructure and your content production policy established. This involves installation, set-up, and design of the blog software. To drive SEO it is important to get the relevant social bookmarking, ping server, etc. accounts and plug-ins set up and installed.

To further drive SEO, a powerful additional methodology is to mirror your blog content across multiple other blogs on highly-ranked blog hosting sites like blogspot, wordpress.com, etc., or under additional aggregation blogs you may set up under your own domain names.  This process will be automated at the outset and run without human effort thereafter.

Blog Content Creation Policy
We will help your team get the blogging policy right, following best practices in line with the informational guidelines of your company.   There is a clear culture of blogging and respecting and adhering to its norms and expectations will make the difference between you being welcomed as a respected contributor and being mocked as a soulless corporate shill (or an embarrassment and danger to your company).

It is essential to have a clear policy for your company’s bloggers, particularly in terms of outlining and reserving their freedoms as writers.  With a clear understanding by the blogger and by the company of what freedoms are allowed, you avoid cramping, overly-careful, stuffy-sounding, self-censoring while also avoiding cringe-inducing embarrassments of inappropriate disclosure and language.

Blog Content Creation System
The best system of content creation is to have the key staff members whose reputations are to be built writing the blog content themselves — that leads to the most honest, transparent, and bi-directionally informative information exchange. However, sometimes those key staff members simply don’t have the time, inclination, or writing talent to create that content.  In that case a content creation system and methodology must be put in place:

If this route is taken, there are workflow blog softwares that can be put in place and set up to manage this process.

Appearing on Others’ Blogs
By generously contributing to the community via bloggers in the travel, expatriate, health, sports, etc. spaces, you can get broad coverage and enjoy the implicit (or explicit) endorsement of these influencers.  We would help you get these content contribution requests by executing a Blogger Outreach. This is done by:

This list is by order of “live-ness” of the interview with email being very asynchronous, allowing time to reflect and gather info and Vlog interviews being very live.

Guest blogging by the key staff
Guest blogging is very warmly welcomed since it gives bloggers good content that they don’t have to write themselves, and it makes them look good because they are being honored as a valued platform.

Being a guest blogger gives you coverage on another site, increasing the number of locations you are appearing while giving you total control over your message and while driving your SEO by adding link-backs. Additionally, you get the implicit (or explicit) endorsement of the blogger in front of his readership.

It is important to writing interesting, engaging content as a guest blogger and avoid presenting something that sounds like a callow pitch.

If the key staff member is not interested or capable of doing the guest blogging, then the ghostwriting approach outlined above can be followed

Podcasting and Vlogging (video blogging)
Podcasting is very much like blogging, but in audio format.  While it is not as SEO-friendly as text-based blogging, it has a stronger “star-quality” effect, as the listeners develop a stronger human connection to the podcaster.    The lower SEO-friendliness can be counteracted by posting transcripts of the podcast along with the podcast itself.

It can be done very simply, but generally it is good to have quality raw audio, a polished intro and outro, and good tone balancing so that the podcast sounds somewhat professional and is auditorily a pleasure to listen to.

We can guide your staff in setting up the recording mechanisms, get your intro/outro composed, and have the raw audio balanced and cut into a finished podcast.

It is also good to have clear, interesting concepts to speak about and an effective style of delivery.  It’s easy to be boring or irritating.

While the ghostwriting approach outlined above can be followed, much more responsibility lies on the key staff member who is recording, since it is a very “live” experience — you cannot read a pre-written article and come across as a compelling Podcaster.

The staff of Abraham Harrison, LLC, can get the transcripts written and assist in the posting of the podcasts and the maintenance of the podcast blog website.

Vlogging follows the same rules as podcasting in regards to production and quality, but the pressure on the “star” is that much more intense.

Abraham Harrison’s staff can guide your staff in getting the recording and production infrastructure set up.

An advantage of vlogging is that it has the even higher “star” effect upon the key staff member doing the vlogging, and the videos can be posted on all the video-sharing sites (dozens) to get more coverage and dominate search results.

We at Abraham Harrison can handle the video asset distribution for you, or train your team in the method.

Contact Mark Harrison, CEO of Abraham Harrison, for more information

Podcasting and Video Blogging Services

Podcasting is very much like blogging, but in audio format.  While it is not as SEO-friendly as text-based blogging, it has a stronger “star-quality” effect, as the listeners develop a stronger human connection to the podcaster.    The lower SEO-friendliness can be counteracted by posting transcripts of the podcast along with the podcast itself.

It can be done very simply, but generally it is good to have quality raw audio, a polished intro and outro, and good tone balancing so that the podcast sounds somewhat professional and is auditorily a pleasure to listen to.

Abraham Harrison can guide your staff in setting up the recording mechanisms, get your intro/outro composed, and have the raw audio balanced and cut into a finished podcast.

It is also good to have clear, interesting concepts to speak about and an effective style of delivery.  It’s easy to be boring or irritating.

While the ghostwriting approach outlined above can be followed, much more responsibility lies on the key staff member who is recording, since it is a very “live” experience — you cannot read a pre-written article and come across as a compelling Podcaster.

The staff of Abraham Harrison, LLC, can get the transcripts written and assist in the posting of the podcasts and the maintenance of the podcast blog website.

Vlogging follows the same rules as podcasting in regards to production and quality, but the pressure on the “star” is that much more intense.

Abraham Harrison’s staff can guide your staff in getting the recording and production infrastructure set up.

An advantage of vlogging is that it has the even higher “star” effect upon the key staff member doing the vlogging, and the videos can be posted on all the video-sharing sites (dozens) to get more coverage and dominate search results.

We at Abraham Harrison can handle the video asset distribution for you, or train your team in the method.

Contact Mark Harrison, CEO of Abraham Harrison, for more information

RSS Feed and Syndication Strategy

Abraham Harrison can help you design and launch your RSS syndication strategy, one of the most important new media technology in the last twenty years. We recommend that every client implement RSS feed and syndication as it continues to be one of most sustainable web strategies.


Search Engine Optimization (SEO)

Search engine optimization (SEO) can take your company’s exposure to the next level. Abraham Harrison has over ten years experience designing and implementing SEO. We use our deep understanding of the technology behind search engines to make sure that you optimize every aspect of your website to ensure that your company is always seen on the Internet, and seen first.


Social Media Marketing

Abraham Harrison has years of experience reaching out to people were they spend their time online, reaching far back to the late 80s, well before Abraham Harrison was a twinkle in our eyes. We are experts in the art of building reputation and relationship with people online, be it on Facebook, MySpace, message boards, Yahoo and Google Groups, YouTube, Twitter, mailing lists and Listservs, email, and even Usenet.

When it comes to direct outreach to folks on Twitter, Facebook, and LinkedIn, Chris Abraham, our President, personally has thousands of followers, friends, and connections, respectively, just on his own.

And, when it comes to social media engagement and outreach, is it essential to be a known entity well-before you're expertise is needed. That is why we at AHLLC spend a lot of our lives growing, exploring, and expanding our online and offline relationships. When push comes to show, it is really about trust, friendship, connection, openness, transparency, and simply being there and available, day after day.

Needless-to-say, Chris is an A-lister who has been online since he was dialing in to BBBSs back in the 80s and has been blogging since 1999 and developing for the web since it was only crawling back in 1993.

As a result, Chris and the rest of the Abraham Harrison team is exceptionally suited to bringing your message, your brand, your services, your mission, your passion, and you, to the social media space and blogosphere.

Please don't hesistate to call us or email us and we'll get you started.


Social Media Training

Blogging 101

This course provides a foundational understanding of the role of a blog in a marketing strategy and how to begin a blog. Objectives for this course include:

Advanced Blogging

In this course, you will learn everything you need to know to optimize your company blog. You will learn how to:

Stand-Alone Training Modules

We offer modular training sessions that can be taken as stand alone courses, which allows you to choose a training that is most appropriate to your needs. Choose from the following modules:


Twitter Promotion and Engagement

Never has the power of Twitter been more evident than in the last few weeks and months. Once known only by “techies” and early adopters, this micro-blogging site is now slowly infiltrating into the mainstream and more importantly, affecting the way many of us communicate, listen, and learn.

For those not familiar with Twitter, here’s a quick introduction: Twitter is a free social networking service that allows users to send and read each other’s updates (known as “tweets”) that are limited to 140 characters in length (think two sentences at most). At its inception in 2006, Twitter (then known as “Obvious”) was originally created as a tool to be used internally by the podcasting company, Odeo. Two years later, over 3 million individuals worldwide have Twitter accounts and the rate in which news spreads has shortened to, well, 140 characters.

Initially, the goal of Twitter was to allow users to share with their “followers” exactly what they were doing at that moment (ie: “It’s Monday morning and I’m having Cheerios for breakfast”). A common misconception among those who aren’t familiar with Twitter believe this is still the case with the micro-blogging site. In fact, Twitter has grown and expanded and its capabilities have far surpassed solely communicating the mundane details of everyday life.

For instance, take the recent Mumbai attacks in November, 2008. During the three-day battle that left more than 100 dead, social-networking services such as Twitter and Flickr were flooded with news, rumors and pictures of the tragedy by what is now termed as “citizen journalists” — users on Twitter that were tweeting breaking news faster than mainstream media could pick up the same information on the news wires. Many people now describe the situation in Mumbai as “Twitter’s moment.” As a result, major media outlets now uses Twitter to help communicate the real-time public sentiment on various issues, such as Presidential elections, natural disasters, and current events.

Abraham & Harrison has been at the forefront of the Twitter phenomenon since its public offering, sucessfully leveraging the power of micro-blogging for many of its clients. One only has to take a quick look at Abraham & Harrison’s President and COO, Chris Abraham, who is known as one of the top Twitterers of Social Media news, having over 2,700 followers, to understand Abraham & Harrison’s extensive knowledge of cutting edge social media tools.

A fantastic example of Abraham & Harrison’s knowledge of Twitter is illustrated by our work with the client, The Fresh Air Fund, a non-profit agency providing free summer vacations in the country to more than 1.7 million New York City children from disadvantaged communities.

With Abraham & Harrison’s help, The Fresh Air Fund created a Twitter profile to communicate with other NPOs, current volunteers, potential families interested in The Fresh Air Fund, and donors. In just three months of tweeting, The Fresh Air Fund Twitter profile has over 600 followers and has reached thousands of individuals who they otherwise would never have been in contact with. Not only does Abraham & Harrison help guide

The Fresh Air Fund on how to best utilize Twitter in a respectful and value-driven way, Chris Abraham is also eager to help “retweet” The Fresh Air Fund’s Twitter content, meaning that over 3,000 users are seeing this non-profit’s messaging, creating a critical relationship with The Fresh Air Fund that results in support of the NPO. Even more impressive, The Fresh Air Fund was recently nominated to be a part of the “Top Ten List of Twitterers Who Will Change The World” — a fantastic feat for an NPO who has only been a part of the Twittosphere for three months.

Are you thinking about joining Twitter? One word of warning: You can’t become a Twitter sensation overnight. As Chris Abraham says, “Growing a social media profile is like growing a coral reef: after seeding the reef, there are so many things that need to happen before a reef blooms ‘in its own.’” With Twitter, time and commitment are key in order to position yourself as a valuable addition to the community. “You need to be generous — give more than you take — and you need to be committed to the long term,” Chris advises. And it’s not all about your follower numbers.

For instance, once could argue that Lance Armstrong isn’t a valuable member of the Twitter community given that he has over 23,000 followers, but is only following approximately 40 other Twitterers (an improvement since the last time I checked, when he was following a mere 2 users: his Livestrong organization, and one other member of the Livestrong Executive Team).

Twitter isn’t about just talking about yourself, accepting every follower, and never engaging in actual dialogue. Like every other social networking tool, it’s about forming relationships, providing valuable content, listening and (like Chris said), giving more than taking.

There’s an unspoken code of ethics followed by well-respected Twitterers, and a strategy that can help you reach your customers and supporters on Twitter while not opening yourself up to criticism and in extreme cases, retaliation (ever heard of the Motrin Mommies ?). The power of Twitter is increasing daily — do you know how to harness it? Let Abraham & Harrison show you how.

Twitter Services

Abraham Harrison has been at the forefront of the Twitter phenomenon since its public offering, successfully leveraging the power of micro-blogging for many of its clients. Services include: